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Professional Diploma in Digital Marketing

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The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.
Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute (https://digitalmarketinginstitute.com) accreditation and associated brand recognition, which is highly sought after by employers.

Course Overview

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Professional Diploma in Digital Marketing programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.

Accreditation

The Professional Diploma is issued by the Digital Marketing Institute (https://digitalmarketinginstitute.com/) which is the global certification body for Digital Marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

The Professional Diploma in Digital Marketing is also approved and is comparable to Level 5 on the European Qualifications Framework. (http://ec.europa.eu/eqf/compare/eqf_en.htm)

Objectives & Outcomes

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

Our Professional Diploma in Digital Marketing will help you to:

  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
  • Integrate your Digital Marketing plans into your overall marketing strategy
  • Drive new visitor traffic to your website while improving online conversion rates
  • Understand how Digital Marketing can help you grow your business, domestically and internationally
  • Identify various online applications and resources that can help build effective and profitable websites
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

Assessment

Upon completion of the 5 modules of the Professional Diploma in Digital Marketing participants are required to take the computer-based exams which will assess their knowledge of the course.

The Professional Diploma in Digital Marketing is based on three formal exams measuring knowledge and competency of the modules established within the formal diploma programme scheme.

Each exam is 60 minutes long and consists of 65-67 questions. The passing score for each exam is 60% and students must pass all exams in order to be awarded an overall pass mark

 

 

 

 

Professional Diploma in Digital Marketing
 

Professional Diploma in Digital Marketing
 

 

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